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EasyGardens needed a Shopify solution to streamline B2B operations and expand B2C sales while integrating a dropshipping model. Shopified delivered a custom platform with bulk ordering, trade accounts, and a high-converting storefront. The result was a more efficient system, increased sales, and a scalable foundation for future growth.
Client
Easy Gardens
Service Provided
Shopify Migration
YEAR
2024
The Goal:
EasyGardens, a leading importer of composite decking, aimed to streamline its B2B operations while expanding its direct-to-consumer (B2C) presence. The company wanted a comprehensive Shopify-powered system that could efficiently handle bulk orders, integrate B2B functionalities, and enable a seamless transition into dropshipping for a new range of garden products.
The Challenge:
The main challenge was balancing B2B complexity with B2C growth. Bulk orders required custom pricing and trade accounts, while the direct-to-consumer side needed an intuitive shopping experience. Additionally, EasyGardens wanted to introduce dropshipping without disrupting existing processes, all while ensuring scalability for future growth.
The Results:
Shopified developed a tailored Shopify solution that met all requirements. We built a B2B system with tiered pricing, trade logins, and bulk ordering, while the B2C storefront was designed for maximum conversion with clear navigation and SEO optimization. Dropshipping was seamlessly integrated, allowing EasyGardens to expand its product range without increasing inventory costs. The final system streamlined operations, boosted sales, and positioned EasyGardens for long-term success.
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