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Shizuka, a brand dedicated to premium Japanese incense, needed a better way to guide potential customers toward a purchase. Shopified built a conversion-focused funnel that educated visitors on the benefits of traditional incense, leading to increased engagement, higher conversions, and a more loyal customer base.
Client
Shizuka
Service Provided
Web Design, Web Development, Ecommerce
YEAR
2025
The Goal:
Shizuka wanted to bridge the gap between interest and purchase by educating customers on the unique qualities of Japanese incense. They needed a structured funnel that highlighted the craftsmanship, history, and sensory experience of their products while making the buying process seamless.
The Challenge:
The biggest hurdle was customer awareness. Many visitors were unfamiliar with Japanese incense or why it stood apart from other options. Shizuka needed a way to engage and educate customers without overwhelming them, all while maintaining a strong brand identity and ensuring a smooth purchase journey.
The Results:
Shopified designed and implemented a high-converting sales funnel that took visitors from curiosity to checkout. We created engaging content that showcased the artistry and benefits of Japanese incense, combined with strategic product recommendations and limited-time offers to drive urgency. The result? A significant increase in conversion rates, higher average order values, and a growing base of returning customers who now appreciate the beauty of Japanese incense like never before.
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